In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .

Author: Bashura Moogumi
Country: Albania
Language: English (Spanish)
Genre: Automotive
Published (Last): 19 September 2007
Pages: 334
PDF File Size: 9.20 Mb
ePub File Size: 18.21 Mb
ISBN: 842-4-24700-238-3
Downloads: 43713
Price: Free* [*Free Regsitration Required]
Uploader: Gardam

We use cookies to give you the best possible experience.

Value Migration : Adrian J. Slywotzky :

By using our website you agree to our use of cookies. We can notify you when this item is back in stock. Home Contact Us Help Free delivery worldwide.

Description According to Slywotzky, value migration is the flow of qdrian and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.


Value Migration (book) – Wikipedia

The Best Books of slywotzkh Check out the top books of the year on our page Best Books of Product details Format Hardback pages Dimensions Looking for beautiful books? Visit our Beautiful Books page and find lovely books for kids, photography lovers and more.

Other books in this series.

The Innovator’s Dilemma Clayton M. Key Debates in Anthropology Tim Ingold. Korean Enterprise Seung-Ho Park. Back cover copy Value Migration identifies for the first time a dramatic shift in the business landscape: Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.

Steel, General Foods, and United Airlines. How have they done it?

Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a mivration design – how they select customers, differentiate their offerings, configure their resources, go to market, and capture value – based on a strategic understanding of slwotzky customers’ highest priorities.


Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know.

He demonstrates the step-by-step process by which you can evaluate your own company’s situation.

He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value. Table of contents Part 1 Concepts: Part 2 Patterns “Seven patterns every manager should know”: Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 million reviews.

We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.